360 DEFENSE ACADEMY

360 Self Defense Academy is a Los Angeles–based training facility offering boxing, kickboxing, Krav Maga, and Brazilian Jiu Jitsu. The academy needed a bold promotional campaign to drive member acquisition and highlight a free trial offer across print and in-gym environments.

The challenge was to create visuals that felt strong and motivating while remaining clear and legible in busy, real-world settings. I developed a visual system and designed a suite of promotional materials including posters, flyers, A-frame signage, and business cards for use inside the gym and handing out to potential members. The final campaign reinforced the academy’s energy and helped create a consistent, attention-grabbing presence both in and outside the facility.