NOIZEY

Noizey is a bold consumer brand built around energy and attitude. The team needed a cohesive packaging system that could translate the brand’s personality across different packaging types, as well as, event and marketing materials.

The challenge was to create a system that felt loud and confident on shelf while clearly differentiating product types and remaining compliant within New York's strict guidelines. I developed a scalable packaging framework with distinct color coding and consistent typography to unify the line across formats. The final system established a recognizable brand presence designed to support future launches and strengthen brand visibility.