PUREXTRACTS

PureXtracts is a Monterey-based wellness brand that I've supported across multiple packaging and marketing initiatives, including the launch of their Sleepy Aid Gummies. Our goal was to create packaging that immediately communicated nighttime use while subtly referencing the brand’s coastal roots in Monterey through ocean and oak tree-inspired elements.

We landed on the idea of a moonlit scene by an ocean coast with oak silhouettes as the base design. I also developed a layout that organized all required information and compliance to quickly convey clarity to consumers. We carried the visual direction into digital ads for mobile and web, ultimately creating a successful launch that was consistent across physical and online platforms.